VTI and SCHD: Why a 2-ETF Dividend Portfolio Is Enough
After running 11 dividend ETFs through a real holdings overlap test, the verdict is clear: for most long-term investors, VTI and SCHD are already enough.
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Five boring camera businesses — real estate photography, drones, portraits, video retainers, and beat production — each buildable in one weekend with no degree required.
After running 11 dividend ETFs through a real holdings overlap test, the verdict is clear: for most long-term investors, VTI and SCHD are already enough.
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Only 4 of 13 dividend ETFs held up through every Fed rate shock since 2000. Here's which ones survived—and why quality beats yield when rates rise.
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Six boring customer retention strategies Costco and Patagonia use — from the 15% markup cap to Worn Wear — that compound into a loyal customer base that never leaves.
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